LO2: Potential Revenue

My website is designed to be an online shop for Small Machines products. This means that I will be gaining revenue from selling the products that Small Machines produces. Another way to get some extra revenue would be to put advertisements on the site for other companies. One way that I can get advertisements on my site is from Google AdSense. This is a simple way of getting advertisements from a wide variety of different companies on my site. This could be anything from a small pop-up to a sponsored video advertisement for that company. There could even be a section on the website to show "partnered companies" that sell similar products to Small Machines, such as Mega Hobby or Wonderland Models that the Small Machines site would promote in order to gain more revenue.

LO2: Budget

The price for a domain name for my site is £8.99 with hosting costing around £5.99 a month. The WordPress theme that I will be using will be free so that will not effect the price of the website designing. An average web designer is paid around £22,000 a year. However, for a single project, like the Small Machines website, this will cost a lot less.

LO2: Information Flow

On my website I will try to make sure that  a user can get from one page to another easily and from any other part of the website. For this I will make sure that there is a navigation bar at the top of every page that links directly to all the other main pages on my site. This will allow the users to get from one place to another easily on my site without having to click any unnecessary links.

I would like to link each page directly to one another, but this would be difficulty as I am looking to have a page for each individual product, and that would mean there would be a lot of links on each page. For that reason I have decided that I will put a link to the main products page on each of the other pages, and make sure that all of the available products are visible on that main products page.

LO2: Launch Date

From my Gantt chart I can see that my website will be done for around the middle of April. From this information I would say that a reasonable launch for my site would be in early June, to give me enough time to get feedback from users and make any changes to the website that I may want.

LO2: Legal & Ethical

Copyright
My website will contain the Small Machines logo and images of the Small Machines products. This will mean that I will need permission from Small Machines to use their images on my site.

Regulatory Body
W3C is a regulatory body that puts a Code of Ethics and Professional Conduct in place so that websites are working within the law. In order to make sure that my site does not break any laws, I will have to follow this code. Reference: https://www.w3.org/

LO2: Gantt Chart

Here is the Gantt Chart for the production of my website:

LO2: Wireframes

LO2: Planning a multi-page website

Small Machines:

Purpose
The purpose of this website is to advertise and sell the Small Machines. It is there to show off the products with high quality images and videos of all of his products. It needs to show off the original range of products, The Royal Armories range (with a link to their shop/website) and have a shop on the website that allows the user to purchase the products.It is also there to inform the user about the environmentally friendly and locally produced brand (FSC wood). Another purpose of the site is to let the user see information from Giles Grover's social media profiles, with links to the social media sites.

Target Audience
The Small Machines website is aimed at people that will be buying toys for young children of both genders. It is aimed at people that are environmentally conscious and people that want a locally produced brand that they can come back to for future purchases. It is also aimed at people that are passionate about environmentally friendly products that they can purchase from a local source.These people will be above the age of 6, as the products are made for children of ages 6+. The audience is people that have enough money to purchase these products for the children.

Content
The website needs to have images and videos of all the products showing what they look like when fully constructed and how they work. It must also have information on the different ranges of products.The site will have links to the social media pages for Small Machines so that the user can get to them if they want to contact Giles. It will have a product page for the original range and the Royal Armories range, a shop and a lifestyle page outlining the information regarding key information that Giles wants to be on the site. The site will be editable by Giles through either his computer or his phone.

LO1: Site 5: DeviantArt

Site 5 - DeviantArt

Purpose

DeviantArt is an art website on which users and artists can share their work for other people to see. Users can follow other users to see all of the work that they upload, they can leave comments and like the image. It is aimed at aspiring artists that want to get their work known or anybody with an interest in art.

Visitor Needs

DeviantArt allows the user to create an account in order to follow their favourite artists or users. The user can also comment on pieces of art and leave their opinion and also download any art that they like to their computer. The site also allows the user to search artists by categories ranging from paintings to drawings and many more.

Information Flow

DeviantArt has a more artistic and colourful design which fits the theme of the website more than a more simple background would do. The navigation bar links to the more popular artists and shows all of the categories that are available on the site. There is also a search bar for the user to search for specific words and phrases. The follow and download buttons are made obvious to the user to avoid any confusion for the user.

Features

DeviantArt has a search bar that allows the user to find any thing that they want. It also has a log in feature that allows the user to make an account that stores information about the user to give them recommendations on what they may like. The accounts also let the users post their own art and get comments from other users. 

Benefits

Some benefits of DeviantArt for the business owners and the users are: 

• The site is active 24/7 so the users can can upload and search for art st any time of the day. 
• The site allows users to show their work to a larger audience with relative ease. Giving their work a higher chance of being noticed. 
• It is easy for the users to navigate the site. 
• Because it is a website it needs little maintenance and requires very few staff to keep it running. 

Content

On the site there is a wide variety of artwork, from both professional and amateur artists. There is art from hundreds of categories and they are all downloadable from the site if the original uploader allows it.

LO1: Site 4: eBay

Site 4 - eBay

Purpose

eBay is an e-commerce site where users can put their items up for sale. this could be as an auction or as an instant purchase. It is aimed at adults that need to sell something. It allows them to post anything appropriate with their desired price or decide to leave it up for an auction between other users. 

Visitor Needs

eBay allows the user to easily purchase and auction for items that have been posted on the site by other users. The user can also use the site to sell or auction off their own items easily. The items are categorised to make it easy for the user to find the item that they want. They also have a search bar that allows the user to search for specific items or for a specific category of items on the site. The site also has accounts for users that allow them to watch specific items to get updates on their stock and auctions.

Information Flow

eBay has a simplistic but more business themed design. It has a navigation bar with drop down boxes that reveal all of the categories and a search bar for the user to search for specific phrases. Their logo is easily presented at the top of the screen and allows the user to get from the page they are currently on to the homepage.

Features

eBay has a search bar that allows the user to search for specific products on the site. It also has a log in option that allows the user to create an account and log in to so that they can keep their important information on their for quick checkouts, wishlists and so that the site can give recommendations to the user. The accounts also allow the users to sell their own items on the site. The user can also edit their posts online so that they keep the information about their products up to date so other users don't receive false information.

Benefits

Some benefits of eBay for the business owners and the users are:

• It is easy for the user to navigate their site.
• The site is up 24/7 so the user can access the site at any time of the day. 
• Because the users sell their items on their own and organise deliveries themselves, the business doesn't have to help sell their items or pay for shipping.
• The site allows the users to broadcast their sales to a wider audience to increase their chance of making a sale.

Content

On the site there are thousands of items on sale from users all around the world. These items can be put up for auction or for an instant buy at a set price and are sold by both users and businesses that can set up their own personal page to sell all of their individual products.

LO1: Site 3: BBC Bitesize

Site 3 - BBC Bitesize

Purpose

BBC Bitesize is an educational site aimed at children and teenagers up to the end of GCSE studies. It has information on multiple syllabuses for the majority of subjects studied up to GCSE level. It is also aimed at teachers as they can use the site to get resources to help teach their students.

Visitor Needs

BBC Bitesize allows the user to search for a specific subject and gives them information based on their selected syllabus. It also lets the user search for specific parts of a subject at different age groups and level of difficulty. There are games, activities and tests that can be used freely by the user to help with their learning. The subjects are split up into different sections so that the site does not put of younger students trying to learn.

  

Information Flow

BBC Bitesize has a simple layout aimed at a younger audience. It is a lot more colourful and has dedicated areas for primary and secondary education. It has subjects categorised by their level, and overall aim which makes it easier for the user to navigate around the site. The navigation bar links to other parts of the BBC sites such as News, iPlayer and TV meaning that the user can easily get from one part of the BBC site to the other with relative ease. The user can create an account that can be easily accessed through the sign in button at the top of the page. When on the learning content there are buttons that take the user through the content one step at a time, making it a lot easier for the user to learn and to try and keep younger children interested. 

Features

BBC Bitesize has a search bar that lets the user search for a specific part of the website. It also has cateogrised links to different parts of the website so the user can easily navigate to the part of the site that they need. It also has links to other BBC sites including news, sport and weather. BBC Bitesize also has links on the homepage to featured parts of the website, covering all of their different audiences and including the other sections of the BBC sites. There are links to their facebook page so the user can keep up to date with all the news about Bitesize. Bitesize also has video streaming that allows the user to get more information through the videos on the site.

Benefits

Some benefits of BBC Bitesize for the business owner and the users are:

• BBC Bitesize is up 24/7 so the users can have access to all parts of the site at all times of the day.
• It requires less maintenance and staff than a store selling the information so less staff would be needed to maintain their site.
• It is easy for the user to navigate through the site to find what they want, through the search bar and navigation.  

Content

On the site there are pages on multiple topics that are split up into the exam boards that provide courses for them, which are then further divided in to the individual units in the topics. There are also educational games on the site that the user can play.

LO1: Site 2: Google

Site 2 - Google

Purpose

Google is one of many search engines on the internet where the user searches for a phrase and it will search all of the websites for that phrase. It is aimed at everyone that uses the internet as it is one of the main hubs for finding sites and information on the internet. 

Visitor Needs

Google allows the user to search for any phrase that they want and filters through every other website to find that phrase. It then shows the user all of the sites containing their phrase, sorting them by relevance, and lets them go to those sites by clicking the link provided. Google also allows the user to have a direct link to their email accounts and the ability to search for images of the thing that they are searching for instead of website. When they find the image they want to use, they can go to the website that it was found by, again, clicking the link provided. This means that the user can find any site, or information on any subject, with relative ease. 

Information Flow

Google, again, has a very simple layout with a plain white background. The search bar is centred on the screen with the search button clearly labelled next to it. The images and email tabs are very clear on the navigation bar at the top of the page. The login button is also on the navigation bar at the top of the page and link directly to the google login screen. When the user has searched for their phrase, the website are organised simply in a list, sorted by relevance, meaning they can easily find what they want. The search also sometimes has a Wikipedia extract on the side of the browser if the phrase searched has a Wikipedia page. The search bar and navigation bar stay simple and more options appear to search for. 

Features

Google has a search bar that allows the user to search for their specific phrase in every over website. It has a log in option that allows the user to log in to their accounts that stores useful information about them so that they can log in to other sites with this account and have that information available to other businesses so it does not have to be put in multiple times. It also has links to the email accounts linked to the users Google account so that they can have their own personal email account linked directly to their Google account. The Google search bar has memory of what the user has previously searched for, and what the most popular searches are containing the words that thse user is typing, meaning that the user can easily search for something that they have searched for in the past without having to remember exactly what they typed.

Benefits

Some benefits of Google for the business owners and the users are:

• It is the main part of the business which allows the business to make their money.
• It is convenient for the user to find the sites that they want with relative ease.
• Google links directly to email and image searches aswell as all of the other services that google provide on the internet meaning the user has access to all of Google's services through one site. 
• Google is also up 24/7 so the user can use their site whenever they want.
• The site will require less maintenance than a store so less staff would be required to keep it up and running.   

Content

On the site there is a search bar that allows the user to find whatever they want. There is also a Google Images tab that has images from most websites that can be filtered to find a specific image.