LO4: Feedback Research

For the Small Machines website the age of the target audience is around 30 years old. This is because they will more likely have settled down and will possibly be startign a family and therefore will have children that they would want to buy gifts for. Also they may be brothers of people with children, and they may want to buy things like that for their nephews and nieces. They will have a more stable and well paying job so that they will have the money to pay for the products that are on the site. The gender mix will probably be more males than females as the products on the site would most likely aimed towards men as they are replicas of weapons.

Under 7's:
Basic surveys with simple answer choices so that the children can understand. Pictures of the site.
The survey will most likely be on paper as it will be easier for the children to give their feedback as they are more than likely will not be used to using a computer or other technological devices.

ABC1 Family Parents:
Detailed questonnaires. Enable analytics on the website and get them to test the site for a set period of time. Comment boxes or feedback sheet on the site so that they can leave feedback on the site if they have any complaints or suggestions when they use it. I can use analytics and usability tests to find out how long it takes for them to get from one page to another, or to find a specific thing on the site. This will allow me to see how each navigational feature works on the site while under load from multiple people.

Undergraduate Students:
Questionnaires. Enable analytics on the website and get them to test them. Possibly give them an insentive to test it as they will more than likely need the money. Similar to the ABC1 family parents there will also be the feedback and comment boxes on the site so that they can leave any extra feeback that they find while using the site.

Y11s:
Insentives to fill in the surveys seriously. With somewhat basic questions and answers that get straight to the point of what you want to find out from them. The survery/questionnaires would be either on paper or on the computer as they will be able to fill in both. However, the comouter version will probably be the better option as they can leave mroe detialed feedback as they will have a much larger amount of room to leave their responses.

Analytics
Having analytics on the site will allow me to gather statistics about how the site works while people are testing it. This will allow me to see how each feature of the site works and gain information on things like, visit numbers and durations, visits by location/device and financial statistics so I can track if the shop works on the site. This is the method that I am most likely to use as it will give me live information that I can use to evaluate how well the site works while under load from multiple devices at the same time.

On-site Feedback
The on-site feedback will be a tab on the side of the site that will allow the user to send feedback directly to a database that can be viewed at any time. This will allow the users to give honest feedback quickly if they have any complaints, problems or suggestions to further improve the site.


Surveys
Surveys with questions about different aspects of the site can be sent to small group of people either on paper or through a link to a digital survey that the person can fill in and send straight back for analysis. This means I can get almost instant feedback on specific things from the site, however it does not give the users the freedom to say exactly what they think and might stop getting feedback on other things that are not covered by the survey. This is the method that I am least likely to use as it does not give precise feedback from the users and may therefore not cover some of the things that may be wrong with the site. The other two metods give fas and precise information that can be used to improve the site.